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Cecilio Pedro

In the late 1970s, Mr. Cecilio K. Pedro’s Aluminum Containers, Inc., was the major supplier of aluminum collapsible toothpaste tubes to colgate-Palmolive and the Philippine Refining Company. However, in 1985, these companies began using plastic laminated tubes. Mr. Pedro had to close his factory but soon realized his old equipment could still be put to good use. He reopened his factory as Lamoiyan Corporation, now known as the manufacturer of toothpaste brands Hapee and Kutitap.

Mr. Pedro succeeded in making Hapee the No. 3 toothpaste brand in the country, the first Filipino to ever penetrate the toothpaste market dominated by multinational companies. He has since diversified his product line to include Dazz dishwashing paste and liquids, Tenderly fabric enhancer, Fash detergent, and Gumtech, a special gum-formula toothpaste.

Mr. Pedro has chosen to use his entrepreneurial skills to help provide opportunities to others. A staunch advocate of the hearing-impaired, he helps proved free college education to at least 200 hearing-impaired students through the Deaf Evangelistic Alliance Foundation, Inc. (DEAF), which he currently chairs. He also employs 30 hearing-impaired staff in his company, and helps provide them with free housing. To narrow the communication gap between his hearing-impaired and hearing personnel, he has also required his managers to learn sign language.

Mr. Pedro hopes to establish Lamoiyan in neighboring countries such as China, Vietnam, and Indonesia, and later on to become the preferred brand in Asia.

Among the awards he has received are the Outstanding Filipino Retailer by the Philippine Retailers Association in 2001, the TOYM for Business Leadership in 1991, and the Agora Award for Outstanding Achievement in Entrepreneurship in 1991.

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One Comment

  1. samuel austero says:

    june 5 habang nag iisip ako binuksan ko ang radio sa DZAS 11pm.
    at narinig ko ang magandang payo at kwento ni sir cecilio at ako ay nabigyan nya ng magandang tip sa buhay negosyo. doon nabangit nya sa JEREMIAH 29-11i know the plans have for you,says the lord they are plans for good and not for disaster.to give you a future and hope. matagal na akung walang trabaho, pero nang marinig ko sa kanyang ang mga magandang pangyayari sa buhay nya doon ko naisip na may pag asa. may balak ako mag karoon ng negosyo at nagpapasalamat ako ako kay sir cecilio sa kanyang payo na kanyang binahagi.salamat po at mabuhay po ang happee..

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